- A commission structure with an increase over a certain price
- Market budget.

THE APPROACH

Prior to commencing work, a reverse brief was provided to the HFT and approved.
- Income-positive (reduce expenses, increase revenue)
- Holloway families can use
- Minimal maintenance

A four-phase programme was determined and agreed upon

Phase One – dispose of one property
Phase Two – develop one property through a joint venture by selling part of the site to a builder. In doing so, the HFT acquires a brand-new residential apartment and cash at the end.
Phase Three - renovate the beach house and keep it for family and Airbnb
Phase Four – extend the rural property’s income potential by constructing six holiday-style luxury cabins

THE RESULT

Phase One – disposal of one property.

To sell the property, we undertook a two-part strategy; each with in-built events that encouraged the buyer to pay more and perform quickly through fear of missing out. This is at a time when the average property sat on the market for over 180 days.

The buyer wasn’t known to us, but found through strategic calls. The property exchanged in 11 days, and the result was $500,000 more than expected. This was also $800,000 more than a neighbouring property with substantial improvements, on the market for approximately 100 days with all the marketing budget spent.

We didn’t require any marketing money, returning it in full to the HFT. Phase Two has now begun.